In the dynamic and diverse landscape of New York City’s real estate market, a new trend has been emerging, reshaping the way properties are bought and sold. The demand for multilingual real estate agents is on the rise, and our very own CEO, Philip Hordijk, is at the forefront of this exciting shift. We’re thrilled to share that Philip has been featured in a recent issue of The Real Deal, a leading real estate publication, discussing the increasing importance of multilingualism in the industry.
In the article titled “Demand for Multilingual Agents Rises”, Philip Hordijk provides invaluable insights into the pivotal role that speaking multiple languages plays in establishing rapport, building trust, and ultimately, closing deals. As the melting pot of cultures, languages, and backgrounds in New York City continues to flourish, so does the need for real estate professionals who can effortlessly bridge these linguistic gaps.
Philip Hordijk’s quote perfectly captures the essence of why multilingual real estate agents are becoming essential assets in today’s market: “Speaking someone’s language creates ‘instant trust because you’re meeting them where they are,’ Hordijk said. ‘They don’t have to think about what they’re saying. There’s no miscommunication.'”
Beyond language, Philip Hordijk highlights the significance of cultural nuances in real estate interactions. He notes, “In some cultures, ‘if you haven’t had food together, you’re not doing a deal,’ while in others, fierce negotiations are a must, with buyers offering sometimes 20 percent below ask.” This acknowledgment of diverse cultural practices underscores the importance of cultural sensitivity and adaptability for real estate agents.
In a city as multifaceted as New York, where global cultures converge, understanding these cultural intricacies can make all the difference in securing a successful deal. It’s not just about buying or selling a property; it’s about navigating through a tapestry of traditions and norms that vary from one community to another.
As our world becomes increasingly interconnected, the real estate industry must evolve to meet the changing needs of clients. The demand for multilingual agents is not merely a trend; it’s a reflection of the interconnected nature of our society. Philip Hordijk’s expertise and insights shed light on the transformative power of language and cultural awareness in the real estate landscape.
At Leven, we take pride in having visionary leaders like Philip Hordijk who understand the pulse of the market and the diverse clientele we serve. By embracing multilingualism and cultural understanding, we are breaking down barriers, building trust, and shaping the future of real estate in the vibrant heart of New York City.